Forms & Survey Glossary

A/B Testing

Run controlled experiments to find which form or page variant converts best.

API

A set of rules that lets different software applications communicate with each other.

Branching Logic

Route respondents down different paths based on their answers.

CCPA

California privacy law giving consumers control over their personal data.

Conversion Rate

The percentage of visitors who complete a desired action like submitting a form.

CSAT

Customer satisfaction metric measured through a simple rating question.

Customer Effort Score

Measures how much effort customers need to complete a task or interaction.

Data Validation

Checking that data meets rules and quality standards before acceptance.

E-Signature

A legally binding digital mark that signifies agreement or approval.

Embed Code

A code snippet that displays a form or widget directly on your website.

Form Abandonment Rate

The percentage of users who start a form but leave before submitting.

Form Analytics

Tracking and analyzing how users interact with your online forms.

Form Builder

Software that lets you create forms visually without writing code.

Form Prefilling

Automatically filling form fields with known data to reduce friction.

Form Validation

Checking user input against rules before accepting a submission.

GDPR

EU regulation governing how organizations handle personal data.

Data Privacy

How online forms should handle sensitive personal and health data securely.

Lead Scoring

Ranking prospects by value based on demographics and behavior signals.

Likert Scale

A survey scale measuring agreement levels, typically from 1 to 5 or 1 to 7.

Margin of Error

The range within which the true population value likely falls.

Multi-Step Form

A form broken into multiple screens to reduce cognitive load.

Net Promoter Score

A loyalty metric measuring how likely customers are to recommend you.

Progressive Profiling

Gradually collecting more data over multiple interactions instead of all at once.

Quiz Funnel

An interactive quiz that segments visitors and guides them to personalized offers.

Response Rate

The percentage of people who complete a survey out of those invited.

Sample Size

The number of respondents needed for statistically reliable results.

Skip Logic

Automatically skipping irrelevant questions based on previous answers.

Survey Fatigue

When respondents become tired or bored, hurting data quality and completion.

Webhook

An automated HTTP callback that pushes real-time data when an event occurs.