Feedback Surveys
Why It Matters
91%
of unhappy customers leave without complaining, they just leave
70%
of buying experiences are based on how the customer feels treated
5-25x
more expensive to acquire a new customer than retain one
52%
of consumers go out of their way to buy from brands they are loyal to
Types of Feedback Surveys
NPS Surveys
One question that measures customer loyalty on a 0-10 scale with a follow-up for the reason.
CSAT Surveys
Rate satisfaction with a specific interaction on a 1-5 star or emoji scale.
CES Surveys
Measure how much effort the customer had to expend to resolve an issue or complete a task.
Product Satisfaction
Collect feedback on features, usability, and value after a trial period or major update.
Service Quality
Evaluate support interactions with agent ratings, resolution satisfaction, and response time feedback.
Best Practices
- 1
Trigger surveys at meaningful moments: after a purchase, support ticket resolution, or feature release.
- 2
Keep surveys under 3 minutes to maximize completion rates across all channels.
- 3
Combine a quantitative rating with one open-ended "why" question to get the story behind the score.
- 4
Close the feedback loop by following up with respondents about changes you made based on their input.
- 5
Track scores over time with trend lines to spot improvements or regressions before they compound.
WittyForm Features for Surveys
Rating fields with stars, emojis, numbers, and thumbs up/down for flexible satisfaction measurement.
Auto-calculated NPS, CSAT, and CES scores with trend charts updated in real time.
Conditional follow-ups based on score: promoters see a referral ask, detractors see a recovery form.
Low-score alerts notify your team instantly via email or Slack when a detractor responds.
Segment analytics by channel, product, or customer tier to pinpoint where experience gaps exist.