Feedback Surveys

4 min read

Why It Matters

91%

of unhappy customers leave without complaining, they just leave

70%

of buying experiences are based on how the customer feels treated

5-25x

more expensive to acquire a new customer than retain one

52%

of consumers go out of their way to buy from brands they are loyal to

Types of Feedback Surveys

NPS Surveys

One question that measures customer loyalty on a 0-10 scale with a follow-up for the reason.

CSAT Surveys

Rate satisfaction with a specific interaction on a 1-5 star or emoji scale.

CES Surveys

Measure how much effort the customer had to expend to resolve an issue or complete a task.

Product Satisfaction

Collect feedback on features, usability, and value after a trial period or major update.

Service Quality

Evaluate support interactions with agent ratings, resolution satisfaction, and response time feedback.

Best Practices

  1. 1

    Trigger surveys at meaningful moments: after a purchase, support ticket resolution, or feature release.

  2. 2

    Keep surveys under 3 minutes to maximize completion rates across all channels.

  3. 3

    Combine a quantitative rating with one open-ended "why" question to get the story behind the score.

  4. 4

    Close the feedback loop by following up with respondents about changes you made based on their input.

  5. 5

    Track scores over time with trend lines to spot improvements or regressions before they compound.

WittyForm Features for Surveys

  • Rating fields with stars, emojis, numbers, and thumbs up/down for flexible satisfaction measurement.

  • Auto-calculated NPS, CSAT, and CES scores with trend charts updated in real time.

  • Conditional follow-ups based on score: promoters see a referral ask, detractors see a recovery form.

  • Low-score alerts notify your team instantly via email or Slack when a detractor responds.

  • Segment analytics by channel, product, or customer tier to pinpoint where experience gaps exist.

$37 · paid once

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Feedback Survey Forms