Donation Forms
Why It Matters
54%
of donors worldwide prefer to give online
21%
higher average donation when suggested amounts are shown
42%
of recurring donors increase their gift amount over time
$2.7B
raised through online donation forms on Giving Tuesday 2024
Types of Donation Forms
One-Time Donation
Simple payment form with suggested amounts and a custom "other" field for flexible giving.
Recurring Giving
Monthly or annual recurring donation setup with card-on-file and automatic receipts.
Fundraising Campaigns
Goal-driven forms with progress bars, countdown timers, and social sharing for campaigns.
Peer-to-Peer Fundraising
Personal fundraising pages where supporters create their own forms on behalf of the cause.
In-Kind Donations
Non-monetary gift forms for goods, services, or volunteer time with description and valuation fields.
Best Practices
- 1
Pre-select a suggested amount (the second-highest option converts best) to anchor donor expectations.
- 2
Keep the form to one page: every extra step loses 10-20% of potential donors.
- 3
Offer recurring giving prominently and default the toggle to monthly to boost lifetime donor value.
- 4
Send an instant tax receipt email with the donation amount, date, and organization EIN number.
- 5
Include a short impact statement next to each amount: "$25 feeds a family for a week" drives higher gifts.
WittyForm Features for Fundraising
Stripe integration for secure one-time payment collection.
Donation forms can route supporters to your recurring giving workflow after submission.
Automated tax receipt emails with donation details sent immediately upon payment confirmation.
Donation analytics dashboard tracks total raised, average gift size, and donor conversion rates.
Custom thank-you pages with impact messaging and social sharing prompts for donor appreciation.