Branching Logic
3 min read
Definition
Branching logic (also called conditional branching) is a form or survey feature that routes respondents down different paths based on their answers. Instead of a single linear sequence, the form creates multiple branches, each tailored to a specific audience segment.
How It Works
Branching logic evaluates a respondent's answer and redirects them to a specific question, section, or endpoint.
Q1: What is your role?
→ "Developer" → Go to Technical Questions
→ "Designer" → Go to Design Questions
→ "Manager" → Go to Strategy Questions
Each branch can contain entirely different questions, making a single form feel like a personalized experience for every respondent.
Why It Matters for Forms and Surveys
- Higher completion rates: respondents only see relevant questions, reducing fatigue.
- Better data quality: targeted questions yield more specific, actionable answers.
- Personalized experiences: tailor follow-up questions, recommendations, or outcomes per segment.
- Fewer forms needed: one branching form can replace multiple separate forms.
Branching Logic vs. Skip Logic
| Feature | Branching Logic | Skip Logic |
|---|---|---|
| Direction | Routes to entirely different paths | Skips over specific questions |
| Complexity | Can create tree-like structures | Linear with jumps |
| Best for | Segmented audiences, quizzes | Hiding irrelevant questions |
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