Google Analytics Integration
How It Works
Embed your form on a tracked page
Use the WittyForm iframe embed to place your form on a page that already has your Google Analytics 4 tag installed.
Pair it with WittyForm analytics
WittyForm records views, starts, and completions in its own analytics so you can cross reference with GA4.
Report in GA4
Treat the embed page like any other page in GA4: track pageviews, sources, and conversions around your form.
Key Features
Page level visibility
When your form is embedded on a tagged page, GA4 counts views of that page like any other.
Source attribution
GA4 attributes traffic to the page hosting your form so you can see where visitors came from.
Completion insight
Built in WittyForm analytics track form views, starts, and completions alongside your GA4 data.
Drop off analysis
WittyForm analytics show where respondents leave so you can tighten up the form.
Goal tracking
Point the form success page or redirect at a GA4 goal or destination event.
Funnel context
Combine GA4 page funnels with WittyForm response data for a fuller picture.
Use Cases
Conversion optimization
Track form completion rates and identify drop off points to improve your forms.
Traffic source analysis
Understand which traffic sources drive the most form completions and highest quality leads.
A/B testing measurement
Compare form variant performance using WittyForm A/B testing and GA4 page data together.
ROI reporting
Connect form submissions to ad campaigns for accurate cost per lead reporting.
Setup Guide
Make sure your Google Analytics 4 tag is installed on the page where you will embed the form.
In WittyForm, open your form and use the Share or Embed dialog to copy the iframe embed code.
Paste the embed onto your GA4 tagged page so visits and conversions show up in your reports.
Set a redirect or success page so a completed submission lands on a URL you can mark as a GA4 conversion.
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