Product Recommendations
Product recommendations transform your forms into personalized shopping experiences. Based on how a respondent answers your form questions, WittyForm can suggest the most relevant products: turning a quiz or survey into a guided selling tool.
Adding Product Recommendation Fields
In the form builder, drag the Product Recommendation field type onto your form. This field does not appear as a question the respondent answers directly. Instead, it displays a curated set of product suggestions based on the respondent's previous answers. Place it after the questions that determine which products to recommend.
You can add multiple recommendation fields to a single form if you want to recommend products at different points in the form flow.
Recommendation Logic
The recommendation logic determines which products are shown to each respondent. You configure this by creating rules that map form answers to products:
- Answer-based rules: Map specific answer choices to specific products. For example, if the respondent selects "Dry skin" in a skincare quiz, recommend your moisturizing product line.
- Score-based rules: If your form is a scored quiz, recommend products based on the respondent's score range. For example, beginners (score 0-30) see starter products, while advanced users (score 70+) see professional-grade options.
- Weighted rules: Assign relevance weights to different answers. Products with the highest combined weight based on the respondent's answers appear first.
Configure recommendation logic in the field settings after adding the recommendation field to your form.
Displaying Recommendations
Recommended products are displayed as cards within the form. Each card shows:
- Product image
- Product name
- Short description
- Price
- An "Add to Cart" button
The display layout adapts to the number of recommended products and the form width. On desktop, products appear in a grid. On mobile, they stack vertically. You can customize the number of products shown (e.g., top 3 recommendations) and whether to show the relevance match percentage.
One-Click Add-to-Cart
When a respondent clicks Add to Cart on a recommended product, it is instantly added to their form cart. They can continue browsing recommendations and add multiple products. A cart summary appears at the bottom of the recommendation section showing selected items and the running total.
When the respondent proceeds to the next step or submits the form, the selected products are included in their order and they are prompted to complete payment.
Conversion Tracking
WittyForm tracks detailed analytics for product recommendations:
- Recommendation views: How many respondents reached the recommendation step.
- Click-through rate: The percentage of respondents who added at least one recommended product to their cart.
- Product-level performance: Which specific products are added to cart most often and which are ignored.
- Conversion rate: The percentage of respondents who saw recommendations and completed a purchase.
- Revenue attribution: Total revenue generated from recommended products versus manually selected products.
View these metrics in Ecommerce > Recommendations Analytics. Use the data to refine your recommendation rules and improve the products you suggest.