Rating and Scale Fields

WittyForm offers several field types for collecting quantitative feedback and opinions. Each one is designed for a different type of scale and use case. This guide covers all rating and scale fields, when to use each, and how to configure them.

Rating (Star Rating)

The star rating field presents a row of icons that respondents click to select a rating. It is the most familiar and intuitive rating format, commonly used for reviews and satisfaction surveys.

Configuration

• Scale — Choose between a 1–5 or 1–10 scale. The 5-star scale is the most widely recognized and is recommended for general satisfaction ratings. The 10-star scale provides more granularity for detailed feedback.
• Icon — Select the icon shape: stars (default), hearts, thumbs up, or smiley faces. Choose an icon that matches the context of your question.
• Color — Set the color for selected icons. Unselected icons appear in a muted gray.
• Required — Toggle whether a rating is mandatory before submission.

When to Use

Use star ratings for product reviews, service satisfaction, course evaluations, and any question where respondents are rating the quality or enjoyment of something on a simple scale.

NPS (Net Promoter Score)

The NPS field presents a 0–10 scale and asks respondents how likely they are to recommend something. It follows the industry-standard Net Promoter Score methodology.

Configuration

• Scale — Fixed at 0–10 per the NPS standard.
• Labels — The low end (0) is labeled “Not at all likely” and the high end (10) is labeled “Extremely likely.” You can customize these labels if needed.
• Category display — Optionally show the category labels below the scale: Detractors (0–6), Passives (7–8), and Promoters (9–10).

Analytics Interpretation

In your response analytics, NPS responses are automatically categorized:

• Promoters (9–10) — Loyal enthusiasts who will keep buying and refer others.
• Passives (7–8) — Satisfied but unenthusiastic respondents who are vulnerable to competitive offerings.
• Detractors (0–6) — Unhappy respondents who can damage your brand through negative word of mouth.

Your NPS score is calculated as the percentage of Promoters minus the percentage of Detractors, yielding a score from -100 to +100. This is displayed in your form analytics dashboard.

When to Use

Use NPS when you want to measure customer loyalty and benchmark against industry standards. It is best for post-purchase surveys, customer satisfaction checks, and employee engagement surveys.

Opinion Scale

The opinion scale field presents a numbered scale with customizable endpoints. It is more flexible than NPS and allows you to define the scale range and endpoint labels.

Configuration

• Scale range — Choose from 1–5, 1–7, or 1–10. The 1–5 scale works well for simple agree/disagree questions. The 1–7 scale is popular in academic research. The 1–10 scale offers maximum granularity.
• Low-end label — Text displayed at the left (e.g., “Strongly disagree,” “Very dissatisfied,” or “Not important”).
• High-end label — Text displayed at the right (e.g., “Strongly agree,” “Very satisfied,” or “Extremely important”).
• Mid-point label (optional) — Text for the middle value (e.g., “Neutral”).

When to Use

Use opinion scales for market research, academic surveys, employee feedback, and any question where you want respondents to express the intensity of their opinion on a labeled continuum.

Slider

The slider field presents a draggable handle on a horizontal track. Respondents drag the handle to select a value within a defined range. The current value is displayed in real time as the handle moves.

Configuration

• Minimum value — The lowest value on the slider (e.g., 0, 1, or any number).
• Maximum value — The highest value on the slider (e.g., 100, 1000, or any number).
• Step size — The increment between selectable values. Set to 1 for whole numbers, 0.5 for half-steps, 5 for broader intervals, and so on.
• Default value — The initial position of the handle when the form loads. Can be set to the minimum, maximum, midpoint, or any specific value.
• Show value — Toggle whether the current numeric value is displayed above or beside the handle as the respondent drags it.

When to Use

Use sliders for budget ranges, confidence levels, effort estimates, and any input where the respondent is selecting from a wide continuous range. Sliders work especially well when the exact number matters less than the relative position (e.g., “How much effort would you put into this? 0–100”).

Likert Scale

The Likert scale field presents a matrix where respondents rate multiple statements on the same scale. Each row is a statement and each column is a response option. This is the standard format for survey questionnaires that measure attitudes and agreement.

Configuration

• Statements — Add the list of statements that respondents will rate. Each statement becomes a row in the matrix. You can add, remove, and reorder statements.
• Scale labels — Define the column headers. The classic 5-point Likert scale uses: Strongly Disagree, Disagree, Neutral, Agree, Strongly Agree. You can customize these to any labels that fit your survey (e.g., Never, Rarely, Sometimes, Often, Always).
• Number of points — Choose a 3, 5, or 7-point scale. 5-point is the most common and recommended for most surveys.
• Required — When enabled, respondents must rate every statement before submitting.

Analytics Interpretation

In your analytics dashboard, Likert scale responses are presented as:

• A distribution chart showing the percentage of respondents who selected each option for each statement.
• An average score per statement, letting you quickly identify which statements received the highest and lowest ratings.

When to Use

Use Likert scales for employee engagement surveys, course evaluations, product feedback forms, and any scenario where you need respondents to rate multiple items on the same scale. They are efficient because respondents can quickly work through many statements in a familiar format.

Choosing the Right Field

Here is a quick guide to selecting the right rating field for your needs:

• Simple quality rating — Use the star rating. It is universally understood and fast to complete.
• Customer loyalty measurement — Use NPS. It gives you a benchmarkable score and automatic segmentation.
• Single opinion question — Use the opinion scale. It gives you labeled endpoints and flexible scale ranges.
• Numeric range selection — Use the slider. It works best for wide ranges and continuous values.
• Multiple statements, same scale — Use the Likert scale. It is the most space-efficient way to collect ratings on many items.

Best Practices

• Keep your scales consistent within a form. If you use a 5-point scale for one question, use 5 points throughout to avoid confusing respondents.
• Write clear, specific questions. “How satisfied are you with our response time?” is better than “How satisfied are you?”
• For Likert scales, keep the number of statements reasonable (5–10) to avoid survey fatigue.
• Use NPS only for the standard recommendation question. For other questions, use opinion scales instead.
• Set sliders to a sensible default value (usually the midpoint) so respondents have a starting reference.
• Mark rating fields as required when the data is critical to your analysis. Missing data in rating fields can significantly skew your results.