Audience Mode and Targeting

Audience Mode lets Enterprise workspaces send unique form links to people they already know. Respondents do not need to type their email, customer ID, or respondent ID into the form because WittyForm attaches that audience metadata after submission.

How It Works

1. Open a published form and go to the Share tab.
2. Choose Audience.
3. Paste a CSV with columns like email, first_name, customer_id, or respondent_id.
4. Choose whether each invite link allows one response or multiple responses.
5. Write the invite email and optional reminder settings.
6. Send the campaign from WittyForm or export the unique links as a CSV.

Privacy and Matching

Audience links use an opaque invite token, for example ?invite=.... The URL does not expose the respondent's email address, customer ID, or respondent ID. When the person submits the form, WittyForm attaches the audience metadata to the response so exports, webhooks, the API, and Google Sheets can match the submission back to your database.

Status Tracking

WittyForm tracks imported, queued, sent, delivered, bounced, clicked, started, completed, unsubscribed, and failed recipients where the email provider supplies the event. Public form clicks and starts are tracked from the invite token itself.

Retention and Deletion

Audience data stays available while the campaign or form exists. Deleting an audience campaign erases recipient PII from that campaign and invalidates its links.

Still Available: Hidden Fields

If you prefer manual URL parameters such as ?customer_id=123, you can still use Hidden Fields. Audience Mode is the safer option when links contain personally identifiable or database-matching information.